Our Team
The People WHo deliver it.
A leadership team that designed, ran, and optimized captive and strategic finance programs for some of the most recognized OEMs and lenders in the world.
Bradley Kissler
Chief Executive Officer
Ed Hetherington
Senior Advisor
Jeff Norskog
Senior Project Director
Lee Mayer
Business Development Executive
Pristine Jeffries
Ai Learning Architect
Pristine Jeffries: A strategic communicator and emerging business leader with expertise in positioning, content strategy, and go-to-market execution. Currently a junior at the University of Arizona's Eller College of Management, Pristine brings creative problem-solving and cross-functional execution to both established growth companies and early-stage ventures. Her work spans content strategy and competitive positioning at Vanguard Captive Management.
Bradley Kissler: A strategic financing expert with over 30 years of experience and an innovative approach to complex financing challenges. His portfolio spans Siemens Financial Services, eBay Motors Financing, Dell Financial, Penske Truck Leasing, and Ritchie Bros. A founding board member of the National Equipment Finance Association.
Lee Mayer: Over 30 years in business development with a passion for partnerships that create value and drive growth. Lee has closed deals with clients from SMBs to Fortune 100 companies across logistics, warehousing, finance, and technology, guided by a simple mantra: "How can I help your success?"
150+ years of captive finance, on your side
The team that built captive programs for the Fortune 50 now builds them for the mid-market.
Jeff Norskog: A transformational leader with broad expertise across technology, entertainment, finance, and consumer products. Specializing in operations and team management, Jeff streamlines processes, fosters collaboration, and leads complex, cross-functional projects to successful completion.
Ed Hetherington: President of Hetherington Advisors LLC and former President of Doosan Bobcat Financial Solutions. A leasing industry leader since 1973 with roles at GE Capital, Textron Financial, CIT Group, and Ingersoll Rand Financial Services. Past board member of the Equipment Leasing and Finance Association.
GET STARTED
Take back control of your payment.
Book a free 30-minute program assessment. We'll map your products, dealers, and customers — and show you exactly where engineered financing can win the deals you're losing.
No capital commitment. No obligation. Just a clear picture of the opportunity.

